How to benefit from exceptional C-level advice and extraordinary marketing/communications support on a budget.
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This little story is the big reminder that minor steps can make a major difference. What small actions can you take to catapult your growth?
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here are more than 120,000 advertising/communications agencies in the USA, and I started another one. Why? Let me explain.
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This week at Rung-UP, we wanted to do something special in conjunction with March Madness…
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In the story Gulliver’s Travels, Gulliver discovers he is a giant in one world and minuscule in another world. This is how we feel sometimes.
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Once upon a time, the Super Bowl meant big bold breakthrough ideas…
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Content marketing has become even more essential for B2B marketers. But what’s the best way to write B2B blogs and execute B2B marketing strategies? This short blog will give you 10 important tips to help you succeed.
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Having produced videos and campaigns that have reached nearly a billion people in the past three years, we have learned a lot about what works.
Here are 8 ways to get the most out of your Facebook and social media videos.
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Ad Age has an article this week about how many people it took to make Adidas Originals’ “Original is Never Finished” commercial, winner of Cannes Lion Entertainment for Music Grand Prix. We congratulate everyone involved for their creativity and execution.
Yet we fundamentally believe truly great advertising/content can be created far more efficiently.
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My favorite takeaway from Advertising Week thus far is the term, “The Age of Assistance.” It clarifies the important phenomenon that has transformed advertising: from communications that are dependent on interruption…to communications that assist consumers throughout their purchase journey (or entertain or inform them along the way).
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What would happen if you tried to create a true client-centric agency today? What services would the agency provide? How would its business evolve? We found out — and the results say a lot about the advertising marketplace today.
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When it comes to display advertising, one second of attention is the new “tougher standard” GroupM (the largest buyer of media for advertisers) requires from publishers/suppliers.
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It’s despicable. The ANA’s new report is about agency “self-dealing” in production bidding. The ANA’s description is incredibly kind. Rigging bids is dishonest, duplicitous, and should be criminal behavior. This agency practice is on top of the lack of transparency and outright fraud in the media buying process that the ANA helped identify a few years ago.
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27,000 people showed up for a Bernie Sanders rally in New York this week. Hillary Clinton isn’t holding rallies because she isn’t drawing big crowds — so the optics would be bad.
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