Let's Talk About You

The most effective word in advertising is “you.” You want to be happier, healthier, more successful, etc. 

So if that’s the case, why are most agencies so concerned about themselves, not you? They frequently brag about the awards they win... the number of clients they work with... and the number of offices they maintain. 

For most of “you” on the client side, less is more. An agency with fewer clients generally serves each client better. An agency who concentrates its talent in less locations is usually more efficient than those with staff dispersed far and wide. And agencies with no unnecessary meetings and limited paperwork are often far more effective. 

At Rung-UP, we believe it’s all about YOU, the client. This core belief informs everything we do. We limit the number of clients we serve... we eliminated all unnecessary layers and bureaucracy... and now we’ve launched our new website with a unique construct. Our website doesn’t open with a grandiose statement about our prowess, and the site’s navigation doesn’t start with “about us," instead it starts with “you.”

Largely through videos, not verbose language, our website talks about “you.” It also features our clients testimonials and the work we’ve done collaboratively with them.

So if you’re interested in “you,” take a look at us: Rung-UP.com. 

Thank YOU!

Lawrence M. Kimmel is CEO of Rung-UP, the first agency custom built for C-Level executives at mid-sized organizations. He can be reached at Hi@Rung-UP.com.